Design: Sahil Desai
Project Type: Student Project
School: MIT INSTITUTE OF DESIGN
Packaging Contents: Healthy Juices
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Digital Printing
This project is all about “Minimal Packaging”.
Project is about healthy juice packaging so People who are living healthy lifestyle will be the users. The form of the bottle is inspired rom a shape of dumbbell, which suggests healthy lifestyle.
People tends to buy products from it looks, So just to prove the purity of the juice I have kept the bottle transparent. User will immediately trust the brand because of transparency between product and user. The transparent bottle also shows the amount of quality and quantity is being provided to the customer.
The cap of this bottle has been kept very simple. So if user is using it while exercising there should not be any hassle to open the bottle and drink from it. The neck of the bottle is also larger just to increase the amount of intake. This is a packaging for “Healthy Juice” So increased amount of intake will be advisable to the user.
I got this idea when I went to buy a juice, and I saw that there are bunch of graphics and other unnecessary information on the packaging other than “Flavor, Ingredients, nutrition Information and Manufacturing Information”. So I thought to design a Juice Bottle to minimize all the unnecessary elements just to highlight the Important Information. For now I have added flavor information on the packaging but there are designated places for all the other Important Information.
Form : The shape of Dumbbell is the inspiration of bottle form. The form of the bottle is perfect combination of robustness and organicity.
Material : The plastic used in this bottle is Polyethylene terephthalate which is BPA free (Safe for food and beverages).
Texture : Glossy and Transparent to build the trust between Product and User
Label : Fonts of the Branding and flavor are big and colors of the fonts are unique. So that bottles and flavors can be recognized from a distance.