Zhovka bubble gum

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Design: Sofya Spiridonova
Location: Russia
Project Type: Student Project
School: HSE
Tutor: Oksana Paley
Packaging Contents: Bubble gum
Packaging Substrate / Materials: Recycled plastic packaging

“ZHOVKA” is a concept of a series of packages for bubble gum.

The accidental font for the logo is based on the image of a tooth print. This technique allows you to most clearly convey the character and mood of the product. Also, the element of the imprint of the teeth used in the brand chart, namely, balsmeyer.

The color scheme of the packaging will be attractive for the young target audience of the product. The series includes 4 types of packaging of chewing gum and hoodies with branded graphics, as a merch.

What’s Unique?
The designer’s accidental font for the logo is based on the image of a tooth print.