Project Type: Produced
Product Launch Location: Global
Packaging Contents: Invisible orthodontics
Packaging Substrate / Materials: Kraft Paper 300 Fedrigoni
Printing Process: Digital print
Centros Enlínea is a dental franchise specializing in invisible orthodontic treatments. They wanted to redirect the design and add creativity to one of their corporate applications because it did not correctly represent their services. In this case, a new customer package containing internal usage recommendations, corporate applications, and dental aligner. As this is their “star product”, they wanted to take advantage of the first impact to present the patient with the possible results they would obtain after treatment with the invisible aligner. All this is a direct and minimalist language faithful to its corporate codes.
Only with the use of typography have we been able to establish a dialogue with the interlocutor to tell in a creative way the service you are going to receive without the need to include other aesthetic resources. A message that is discovered little by little and makes visualize the entire exterior of the packaging until you get inside. A synthesis exercises conceptual that approach to services and humanizes the product through creative copies which creates a magical but real story.