Design: Studio Hervik
Project Type: Produced
Client: BREW Coffee
Product Launch Location: Greece
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper cups
Printing Process: Offset Printing
“BREW” is a new coffee brand based in Komotini Greece. Our goal was to design a fresh, youthful identity based on typography that will stand out in the “shop-in-shop” market. The main logo is a lettering of the word “brew” inspired by street-art tags and graffiti aiming to create a simple and immediate impression focusing on a young target group. Along with the logo, a series of similar style illustrations and typeface form a complete visual identity. The packaging design follows the same logic with bold use of the logo, high contrast, and strong coloring.