Design: Julia Fernandez
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Jacques Russeau
Packaging Contents: Misc foods
Packaging Substrate / Materials: Glass, paper
Printing Process: Inkjet
Make Kirkland Signature appeal to millennials who are journeying into adulthood by personifying each item and giving the brand a likable personality. The packaging that quite literally speaks for itself makes the brand more accessible and therefore less intimidating for those who are looking into stocking up their new home.
Kirkland Signature is an affordable Costco brand known for its reliability, but not for its design. Costco Wholesale shelves only 2 versions of a single item—one created by its private label, and a competitor. I was inspired to create something modern and eye-catching for the upcoming millennial generation.
Packaging with personality. Personifying the goods to make shopping fun and functional.