Kiss New York Press & Go Cassette-Tape Kit

Derrick Lin


Agency: HEAZ
Art Director: Eunsil Choe
Designers: Eunyoung Ko, Jiseul Park, Hyemin Jo
Location: South Korea

This is the Press & Go Kit from KISS NEW YORK, a self-nail brand that focuses on the power of well-groomed fingertips. The cassette-tape kit tactfully expresses Hwasa’s hip mood as a brand muse.

The Press & Go line is a simple gel nail tip type that quickly and easily completes high quality nail art. Among the lines, 3 items selected by Hwasa were connected to the package color to match each nail color, and a transparent plastic box was used to accentuate various colors.

Press Kit – This is a special package, produced in small quantities to promote and deliver the brand’s concept and message. It is provided to reporters and influencers and presented as a gift for the launching and special events.

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