La Piu Belle Rosé

Manufacturer: VIK
Marketing Director: Andrea Garcia
Location: Chile
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle with sleeve
Printing Process: Offset

At Vik , Science and knowledge are our foundation, passion is our engine and the wine is the expression of our art.

The Artist’s Collection is a reflection on what we believe to be most essential to all living matter. That among humans, vines, wines… we are our best when free to create, to express without restraint.

So when we asked renowned painter Javier de Aubeyzon to bring our La Piu Belle Rosé to life, we simply gave him a bottle of this pure Millahue character and set him free. Paintbrush to canvas, he was guided by the spirit of a mysterious woman and this wine’s pulse, now one and the same.

A face came first, her ethereal beauty radiating, La Piu Belle’s vibrance in human form. Then he surrounded her with beautiful bouquets, to create a balance between tenderness and intensity, to soften her enigmatic force. La Piu Belle goes beyond the bottle. She represents the energy among the vines, the power within our grapes and the allure of this Syrah, Cabernet Sauvignon and Cabernet Franc rosé blend. She is the essence of VIK, our new Art piece.

What’s Unique?
A label that reflects the beauty of all women, reflected in a face with unique features….a mix of different women arround the world.

The project last for almost 2 years, started with a canvas, then painted on a bottle and finally was made into a sleeve.