Agency: Abby Haddican Studio
Product photography: Amanda Lopez
Strategy & copywriting: Julie Kucinski
Location: United States
Project Type: Produced
Client: Nopalera
Product Launch Location: United States
Packaging Contents: Bath & Body Care
Packaging Substrate / Materials: Paperboard boxes, glass jar, aluminum tin
Printing Process: Flexography, screen printing

Nopalera is a bath & body care line founded to elevate and celebrate Latin culture. The company takes its name–and its star ingredient–from the Nopal cactus, an ancient symbol of Mexico and one of the most nourishing, sustainable, and resilient plants on earth. We worked closely with founder Sandra Velasquez to create premium branding that was proudly Mexican in every detail, from the color palette to the custom logotype to the Nopalera “priestess” who represents the strength, beauty, and wisdom of the ancestors. Resiliencia es belleza.