Design: Jamie Stark
Location: United States
Project Type: Produced
Client: Pacific Coast Producers
Product Launch Location: Global
Packaging Contents: Sliced mangos in 100% mango juice
Packaging Substrate / Materials: Glass and cardboard
Printing Process: Offset
Orchard Naturals is a Pacific Coast Producer’s brand that sells in club environments. This is a sliced mango product in large 42-ounce glass jars in cases of 4. The product itself are large, ripe slices of mango in pure, sweet, 100% mango juice.
This project included the design of adhered labels, low cardboard trays, and paper hangtags for the Orchard Naturals product line which is sold in club stores in the United States. Designs are inspired by vintage fruit crate packaging and seek to impart feelings of nostalgia, farm stand freshness, and quality to the brand.
The labels and case feature clean, legible, colorful, vintage fruit crate label inspired design. The bold colors and unique design stand out in crowded club warehouse retail environments.
I always try to bring a nostalgic, vintage design feel for my work for Pacific Coast Producers. They are cooperative owned by hundreds of family-owned farms some of which go back generations. I look to vintage fruit crate labeling which evolved in California in the late 1800s to inspire all the work I do for them.