Design: Ximena Ureta
Project Type: Produced
Photographer: Estudio Navarro
Secondary Designer: Angelica Riadi
Secondary Designer: Felipe Estay
Production: Juan Rojas
Product Launch Location: Global
Packaging Contents: Sample of papers
Packaging Substrate / Materials: Paper
Printing Process: Offset
Sample of papers
A rain of wings and stars, where flowers and leaves also travel in flock. We have created a “winged box”, where a Hummingbird, a Crane, an Owl, a Finch and a Dove give life to the project through a luminous paper trip. On each slide, we see a flying bird under a sky of twinkling stars and different floral universes harmonious with each other. Everything takes movement almost without words. We have designed a visual lively scenario of delicate finishes. A silent and poetic object.
We researched the way in which the eyes trick the mind. All this research coalesced into one conclusion: our visual perception is still too limited to handle all the information provided by our eyes and as a result our minds take shortcuts. Our brain repeatedly chooses the most likely interpretation of what we see. The quest to understand how we perceive the world continues and offers intriguing insights into our perception.
Paper Flight aims to amaze through a delicate and precise architecture, like a clock mechanism that silently sets the time, in which typographies subtly define the essential. This object was the result of a teamwork effort between designer and printing professionals. Its complexity lies, among other things, in the use of laser technology for cutting high-grammage papers, producing very thin and slightly separated windows that form the screen that allows to visualize the nature of each flight.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This two-dimensional kinetic art object highlights all the possibilities that a great materiality provides to graphic design. The creative challenge consisted in designing a visual scenario of delicate finishes. Each flight, seeks to break with the static and bi-dimensional condition of the impression, presenting itself as birds in full flight, through the aesthetics of the movement that occurs when sliding the inner sheets under the paper screen of the cover stimulating the eye through simple visual effects.
PRODUCTION / REALIZATION TECHNOLOGY:
Format 26×17 cm. closed. Cover Box in Curious Matter Black Truffle 380 gr. printed at 1/0 color (silver), placed on the same paper, laser cut. Base cover in curious pink skin of 270 gr. without print + 1 golden leaf, placed in Courious Matter Black Truffle of 380 gr. printed at 2/0 colors + 1 gold leaf. Base and cradle of box in Curious Matter Black Truffle of 270 gr. printed at 2/0 colors, stamped, armed, consider black color failure tape. 5 different pieces 23.7×14.8 cm. all plated to Courious Matter Black Truffle of 270 gr. printed at 3/0 colors. Card 1 in Conqueror Laid Wax of 300 gr., Card 2 in Curious Skin Orange of 270 gr., Card 3 in Corious Skin Emerald of 270 gr., Card 4 in Courious Metalics Lime of 300 gr., Card 5 in Rives Tradition Le Rouge of 250 gr. all printed at 2/0 colors + 2 folios. Box case in Curious Skin Pink 270 gr. printed at 2/0 colors + 1 golden sheet + embossed, glued, armed stamp.
OPERATION / FLOW / INTERACTION:
It works as a container for six kinetic art designs, printed in six different types of paper, that when introduced under the laser cut screen cover, show the flight dynamics of different types of birds.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 26 cm x Depth 1,7 cm x Height 17 cm closed.