Design: Karthikeyen SSR
Project Type: Student Project
School: MIT Institute of Design
Tutor: Mr. Samson Matthai
Packaging Contents: Formal Shoes
Packaging Substrate / Materials: Paper Board
Printing Process: Offset printing
There is almost no differentiation in shoes boxes apart from branding. Be it Sports shoes, Casual shoes or formal shoes, we get the same box with different branding. This is because the main function intended is for these boxes is storage and transportation.
During User Research, it was observed that the shoes were displayed in the counters directly without packaging, unlike other premium products (perfumes, watches) in which the packaging adds to buying experience.
In this project, effort was made to use the box to add aesthetic value to the product. By making a see through box, Users can see the shoe through the boxes without the need for opening them. The box styling also indicates style of shoe (Wingtip brogues in this case). This is useful both at point of sale and in users’ wardrobe to make a faster decision.