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Design: Vincent Liu
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Thomas McNulty
Packaging Contents: Wine Design
Packaging Substrate / Materials: Glass bottle, Aluminum, metal paper
Printing Process: Digital printing

One of The Sterling Vineyards’ brand strategies is to use metal material to represent the “Sterling.” To enhance brand identity, I applied advanced technics to improve the competitiveness of the brand. Aesthetically, I create a sense of low-key luxurious feeling.

Sterling Vineyards is a winery near Calistoga, California, owned by Treasury Wine Estates. The winery achieved international recognition when its wine won first place in the Ottawa Wine Tasting of 1981.