Superfoodio Peanut Butter Chocolate

Derrick Lin


Design: Victoria Avery
Location: United Kingdom
Project Type: Produced
Client: Superfoodio
Product Launch Location: Global
Packaging Contents: Peanut Butter Chocolate Bars
Packaging Substrate / Materials: Paper + Foil
Printing Process: Digital printing

Superfoodio were looking for a new direction for their exciting new plant-based Peanut Butter Chocolate bars. We decided to go big and bold with bright, playful colours.

The graphics take inspiration from the recognisable PB jar shape, complete with stripy lid. This immediately helps to communicate the familiar offering of peanut butter – this time in innovative delicious chocolate form. Taking the comforting taste of creamy and crunchy peanut butter from jar to bar!

Superfoodio were delighted with the result and the bars continue to sell out on their website and Amazon. I loved working on this project… and tasting the goods!

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