Chocolate Lugano – Easter Collection 2020

Admin

Global

Designer: Mauro A. Müller
Product development supervisor: Daniella C. Ferst
Marketing coordinator: Lara Zuchowski
Photographer: Igor Marques
Art Director: Kelvin Ramisch
Location: Brazil
Project Type: Produced
Client: Chocolate Lugano
Product Launch Location: Brazil
Packaging Contents: Handmade Chocolate
Packaging Substrate / Materials: Cardboard, Paper, Acetate covers
Printing Process: Offset printing, Hot stamping, Soft Touch finishing

For the 2020 Easter collection, Lugano has developed an exclusive line of chocolate packaging.

In Gramado (Rio Grande do Sul – Brazil), the handmade chocolate has been a tradition for decades, and to make a very special and delicious Easter, we combine the classic and unmistakable Lugano chocolate with flavors typical of this region of the country. In addition to already established combinations, such as semi-dark chocolate with dulce de leche, we created and discovered other incredible new flavors, such as Strawberry and Sparkling Wine, and unusual and innovative combinations, such as Fig and Orange-Bergamot.

Called “Sensations of Gramado”, we created a visual identity for the campaign that was applied to the packaging. A unique iconography was developed to represent the special flavors.