Design: Harsh Raj Gond
Location: India
Project Type: Student Project
School: College of Art, Delhi university
Tutor: Amit Kaushik
Packaging Contents: Soap
Packaging Substrate / Materials: Boxboard
Printing Process: Digital Printing

The secret to beautiful skin is moisture, and no other bar hydrates skin better than a Dove bar. That’s because Dove isn’t a soap, it’s a Beauty Bar. While ordinary soaps can strip skin of essential nutrients, Dove Beauty Bar has mild cleansers to care for skin as it cleans.

The brief was to redesign the packaging of Dove Soaps . The Package is easy to use and multipurpose at the same time. The illustrations on the packaging depicts various scenes from mother love to mother nature. Packaging is quite simple, beautiful and had a distinct aesthetic appeal. A cutout of Dove has been made in the middle of the package to reveal the soap and create emphasis.

What’s Unique?
The illustration on the packaging is the unique element throughout. it gives a traditional feel and capture the attention. The design of the packaging is as such that it evokes feelings of love, mood and nature.