Design: Tommy Slane
Location: United States
Project Type: Student Project
Tutor: Nagesh Shinde
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printed Label
Hidden Agenda is based on theories of hidden tunnels under the current running Russian subway system. This system was exclusively used by the high member of the government and the very wealthy, bringing forth the idea of being very exclusive.
In this product, I wanted to create a premium vodka that was traditional to Russia but tied back to the idea of being exclusive and different from the rest. The mood is meant to feel very dark and mysterious, not giving too much away. I did also add a slight nod to the imagery of said tunnels by adding it as a subtle texture on the bottle to break up the flat black. On the back, I added a short explanation of some of the story and the history behind this brand. Overall I wanted this to tie in references from popular culture and create a bottle that looks different from the rest.
Basing alcohol off of tradition and history is not exactly new but I wanted to do this with a more non-traditional example of culture. I also did not want to convey my references in a super outward way so I tried to make my packaging more subtle about where its references come from. I think many alcohol bottles follow a similar formula when it comes to design and I wanted to try and take a different approach when putting it all together.