Design: Derrick Egessa
Project Type: Produced
Client: Safaya East Africa
Product Launch Location: Africa
Packaging Contents: USB Flash Drives
Packaging Substrate / Materials: Trapped Blister Pack
Printing Process: PVDC/PCTFE with Paper
This idea of package design concept for the safaya flash drives was to highlight the product, make it look attractive for the target audience, both as a concept and on the shelf in store and represent the simplicity of the brand (Safaya). The layout is designed with purpose to indicate the specifications clearly not far reaching the expression of the brand but more straight forward concentrating on the product than the brand.
The idea creates an abstract idea of the brand and a clear cut image of the product.