Project Type: Produced
Client: San Marzano Wines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
“Susco” in the local dialect of Puglia (south Italy) means shy. Away from the spotlight. A translucent paper hides, as far as possible, the true character of this wine, which is revealed only at the first taste.
Double overlapping paper, one opaque and one translucent, with elements printed on different levels and a hot gold to embellish the label.