Design: Mustapha Hussein
Project Type: Produced
Client: A MARKET EGYPT
Product Launch Location: Egypt
Packaging Contents: Fruit Juice
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
A MARKET EGYPT is one of the largest supermarkets chains in Egypt, serving its customers with the finest products and services.
Illustration for packaging and brands is mostly about feelings. I always try to think how this package will look on the shelf: will the package catch the eye of the customer.
So the idea of the concept was to create a group of colorful illustrations on the packaging to bring all the excitement, freshness & flavour of the juice, also flavours colors reflect purity & freshness of juice so it can draw customer attention & keep it in mind. 100% organic & pure juice with modern design.
The packaging reflects a premium look and modern design, without any tricks, because what you get is real fruit inside. Colorful illustrations attract customer attention.