Derrick Lin


Design: Voskhod Agency
Location: Russia
Project Type: Produced
Client: Alibi
Product Launch Location: Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle

Alibi is a new beer brand. It turns every party into an unforgettable adventure. Each bottle tells a unique story about three friends and a dog. They travel around the world, dive into the ocean, explore the space. Friend reunions with a couple of beers turn into unbelievable stories the morning after. That’s why friends need an Alibi! A new beer from experienced beer makers and beer drinkers.

Please welcome: Upside-Down Lee, Brave Bob, Johnny Lover. They were not just drinking lager. They dived into adventures, conquered a monster and hooked up with every beautiful lady around. It was not just a boring home party with porter. It was a high-end party: they discovered new worlds and contacted with aliens. It was not just a «Cheers!» with APA. It was a cheerful head-spinning night! They rode a wild bull and got groupies of their own. Alibi. Beer for you — story for the others.