Amaari Juicery

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Agency: 85:15
Photographer: Chaitraa Jagadeesha
Location: India
Project Type: Produced
Client: Amaari Juicery
Product Launch Location: India
Packaging Contents: Juice
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

For this project, the brief was very clear from the beginning, the entire packaging and branding should be vintage inspired but also relevant to today’s audience. We worked towards creating a language so unique that you immediately are reminded of the old times and are holding a glass bottle that is carefully designed to remind you of the goodness of the product as well as serve as an ode to the good old 70’s in terms of colours and design inspiration. The shape of the glass bottle was a fun silhouette which we wanted to retain and emphasise by following the same shape for the labels. The overall design ensures that the ingredients take focus.

What’s Unique?
That we were able to make vintage design elements relevant to the current design tapestry which led to a very pleasant visual identity that runs across the brand.