Austrian Weitra Bräu

Posted on

Derrick Lin


Design: pacoon Hamburg GmbH
Location: Germany
Project Type: Produced
Client: Privatbrauerei Zwettel
Product Launch Location: Germany
Packaging Contents: Beer
Packaging Substrate / Materials: Paper
Printing Process: Offset

Harmony in brightness and darkness – Beers for your individual taste!

Two old classics of brewing are now available from the oldest brewing town (700 years) in Austria – Weitra.

Especially popular in southern Germany and Austria: ‘Das Helle’ – very mild in taste, is often presented in the typical bottle shape 0.5l.

Brewed in eastern Germany for the first time: dark beer. In Weitra Bräu interpretation it’s called ‘Das Schwarze’.

Target group: the name of ‘Das Helle’ & ‘Das Schwarze’ (‘the bright’ & ‘the dark’) are aimed at the young target group of trendy beers.

The newest packaging trend: ‘Helles’ in 0.33L bottles! The look of the special beer in the friendly bottle is crafty, striking and self-confident. Also, a perfect match with the dark beer brother ‘Das Schwarze’ in the same small bottle for restaurants and pubs.

Weitra Bräu values: old craft tradition, according to which beers have been brewed in Weitra for many centuries. Design & derivation: prominent logo, simple but noble background. Beige – brown & black – gold design elements support the outstanding characteristic flavors of each masterpiece.