Agency: Affinity Creative Group
Location: United States
Project Type: Produced
Client: Trinchero Family Estates
Product Launch Location: United States
Packaging Contents: Sparkling Wine
Packaging Substrate / Materials: Paper, Glass
With the success of the AVISSI Prosecco packaging redesign and the Sparkling Rosé category showing significant growth, the Affinity team was asked to extend the AVISSI brand to a Sparkling Rosé. Various shades of pink were used to capture the essence of this ultra-premium Sparkling Rosé. The goal was to significantly distinguish the packaging from the Prosecco while complementing the new packaging equities. The result is a stunning package that is pretty in pink.