Artistic director & illustrator: Ariane Sabre
Location: France
Project Type: Concept
Packaging Contents: Honey, Soap, Food, Cosmetic
Packaging Substrate / Materials: Glass, Cardboard, Wood
Printing Process: Digital printing

“BZZZ” is a brand offering various products around the world of honey. Its honeys and artisanal soaps support both local (namely Quebec beekeepers) and international production by committing to integrate fair trade products from around the world into its recipes. To further highlight the human side of the concept, characters have been illustrated to remind people that any craft production requires the hands of several people. These illustrations testify the quality and respect of the ingredients from which honeys from different parts of the world come. The whole project is therefore built around a generous and lively graphic design in which the bees, priority for the environment, take all the place they deserve.