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Design: Ariane Sabre
Location: France
Project Type: Concept
Packaging Contents: Mushroom, Tea, Cosmetic
Packaging Substrate / Materials: Aluminium, Cardboard, Plastic
Printing Process: Digital printing

Fungus is a product that can appear old-fashioned. The brand “Fùngi ” was born with the idea of ​​dusting off this unattractive image. By playing on a contrast with the typical flesh tones of the mushroom associated with an electric blue, this aliment immediately appears younger and cooler. From there, abstract illustrations made from different varieties of mushroom textures bring the project to life; and give to it an organic look. The typography of the identity partly follows this “organic” logic, this one being constructed with asperities making it imperfect. All of this identity and packaging work leads to a multiple brand that can design and offer mushroom-based products in different fields (food, cosmetics, etc…)