La Jardinoise

Artistic director & illustrator: Ariane Sabre
Location: France
Project Type: Concept
Packaging Contents: Beer, Beverage
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing

La Jardinoise is an original concept of a brand of craft beer flavored with vegetables. Resulting from a French play on words between gardening (jardinage) and beer (cervoise), the brand moves away through its packaging from the usual graphic codes of the beer world. The ingredients of each mix have been represented in a way that makes the whole project joyful, with that idea supported by the use of a range of pastel colors. To summarize, this concept gives birth to an identity that is both playful and offbeat in order to offer a new experience of this drink consumed for millennia.

What’s Unique? The design of this brand departs from the usual graphic codes of traditional beer packaging. Playing around with cute colors and illustrations brings a whole new way of thinking about such a great product, besides offering some original beer flavors