Drink Me; Unwrap Me; Recycle Me

Derrick Lin

Global

Manufacturer: Greiner Packaging
Location: United Kingdom
Project Type: Produced
Client: Brupac
Product Launch Location: United Kingdom
Packaging Contents: In-cup hot drinks
Packaging Substrate / Materials: Polypropylene (PP) and cardboard combination
Printing Process: Flexography

For its 12oz in-cup drinks range, UK-based Brupac uses Greiner Packaging’s fully recyclable K3® plastic-cardboard solution.

The K3® light-weight thermoformed tub uses up to 33% less polypropylene (PP) than a conventional direct-printed, thermoformed cup of the same size, and is wrapped with a removable cardboard outer layer, which can be printed on the reverse with brand information or special offers, adding value for brand owners and consumers.

Using the tear-tab, the outer wrap can be easily removed, separating the materials and therefore making the packaging fully recyclable.

What’s Unique?
The plastic-cardboard packaging is fully recyclable, while using less plastic and having a lower carbon footprint than alternatives. The print option on the reverse of the outer wrap adds value for brand owners and consumers.