Enigma Mystery Ice Cream

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Design: Svetlana Gudkina
Location: Russia
Project Type: Student Project
School: Institute of Business and Design Moscow
Tutor: Vadim Bunkov
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper, Polypropylene
Printing Process: Foil stamping, Flexography, Digital printing

Enigma is an ice cream for those who crave for new experiences, for seekers of the unusual. Can an ice cream surprise you? Yes, when it comes with a mystery.

The product is a chocolate glazed ice cream bar. The flavours are unusual, for example, ricotta and apricot, violet with blueberries, etc. The ice cream is packed in boxes of six portions. There are five sets in total with different compositions. Each box has its own color and number.

The visual basis of the packaging is the illusionism and magic aesthetics of the late 19th early 20th centuries. The graphic elements and illustrations expose the theme of tricks, predictions and riddles.

What’s Unique?
The packaging creates intrigue. The inscription on the box says that there is an ice cream with a secret inside. The flavour is not known in advance and is indicated on the stick. The flavour has to be guessed. The image of the ice cream bar with a keyhole supports the idea of mystery.