Frutín

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Design: Oscar Daniel Erazo
Location: Peru
Project Type: Concept
Packaging Contents: Dried fruit
Packaging Substrate / Materials: Plastic Bag
Printing Process: Digital printing

Tostín is a conceptual packaging developed from the need to include healthy products in the snack market, ideal for people who want to take care of their diet. Tostín reveres good eating, having a transparent production chain and without hidden additives, with the objective of questioning the way we consume and buy. In this context, the slogan “be transparent, eat fruit” was created.

In the research we discovered that this category is largely industrialized, there are thousands of products that hide their production processes and are not completely honest with the additives contained in their snacks, being a public that wants to maintain a healthy lifestyle we found here an opportunity for improvement. In the visual aspect, we found designs with green colors, earth colors and worn typographies, we wanted to move away from this aesthetic and propose a different and modern design.

The project was solved by separating the product into three packages with different mixes; the first package contains apple, mango and orange, the second contains papaya, pear and blueberry, the third contains banana, kiwi and peach. The mixes are strategically selected to provide an experience of flavor, aromas and textures in each bag, finding the ideal amount of sweetness, acidity and bitterness characteristic of the fruits, in that sense we want to make consumers understand that eating healthy can be fun. Each fruit is represented by a simple illustration full of gradients with characteristic colors, in addition to a grotesque typography that covers a large part of the front panel to highlight the product and its contents.

What’s Unique?
The typographic system designed to contain all product information in a rigid form in contrast to the organic and colorful illustrations makes the packaging visually attractive and modern.