Design: CreativeByDefinition
Location: Romania
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Energy drink
Packaging Substrate / Materials: Aluminium

Featuring circular lines, the consistent patterning of My Go creates a young and dynamic performance for this energy drink branding. The package design evokes a design-centric vision build on the idea of energy. The task was to design a package that describes energy and power in a straightforward & minimal visual composition.

The simplicity of the package design creates a disruptive appearance in the energy drink market. The energy drink branding plays an important role in positioning this product amongst innovative, new energy drink options. The energy drink design uses funky fonts and bold popping colors that are highlighting the young spirit of the product.