Ow!e

Design: Simran Chopra
Location: India
Project Type: Student Project
School: MIT Institute Of Design
Tutor: Mathew Kurien
Packaging Contents: Adhesive Bandages
Packaging Substrate / Materials: Paperboard
Printing Process: Digital Printing

Ow!e is an adhesive bandage brand that aims to go beyond first-aid and delve into the stories behind all your little cuts, scrapes and bruises. The current collection consists of four packaging varieties that depict the bandage in the form of a skateboard, a stereo, a pool floaty and a hot dog. I wanted to bring some playfulness to minor, everyday injuries. Keeping in mind a larger target audience, the bandages inside have been kept plain and versatile, as advertised on the packaging.

What’s Unique?
Ow!e moves away from the traditional, somewhat grim imagery that is associated with bandages and offers regular first-aid with a smile.