Pepsico – Egyptian customs & traditions

Posted on

Admin

Global

Design: Moataz Mohamed
Location: Egypt
Project Type: Concept
Packaging Contents: Soft drinks
Packaging Substrate / Materials: Aluminium

We always long for our meet-ups, hangouts and catch ups with our loved ones. Over a nice, big meal with our favorite soft drinks. That’s when the Egyptian side of us comes out

“Can I get a sip of your Pepsi?” Is said all year round. We follow up big meals with a much needed 7-Up “to digest” Your friend is always asking “Can you leave some for me at the end? With every Coke can.

“Can I try that Fanta?” Is always asked by this one friend. Over and over again! This is how Egyptians are. These are the traditions we have been doing for ages. This is how we enjoy our soft drinks. So we wanted to celebrate our Egyptianess, and show you some love with the drinks you enjoy.

By taking out our brands’ logos, and replacing them with the things we say for them. To reminisce our friendships, loved ones, and hang outs.