Design: Vamos Estudio
Project Type: Produced
Client: Bodegas y Viñedos Valderiz
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: High Quality Paper Label
Printing Process: Blow dry and screen printing
Tomás Esteban is a premium wine awarded with numerous prizes and recognitions. It is a wine suitable for consumers who like exclusive products. Obtaining a memorable wine requires great effort in every step of the winemaking process. Only continuous improvement and attention to detail can achieve the best wine selection. The label had to show this relentless pursuit of excellence.
This label is inspired by experience, the careful winemaking process and the relentless pursuit of excellence. A high-quality paper with an excellent feel and the embossy technique convey an evocative message:
“For those who always seek to improve, even the barely noticeable”. The message revealed in the embossy is the graphic representation of the the careful attention to detail.