Agency: Backbone Brand Wondering
Art Director: Daniel Galarza
Creative Director: Rebecca Londoño
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Glass Bottle
Printing Process: Digital Printing
In the beginning everything was water, the world was liquid and everything was contained in the flow. The water, restless, sought life, love, emotion … and from itself formed Sintana, a black-faced Jaguar with which fire presided into existence. This is how, from the origin of time, water is formed in life. Thus, from this origin, the wine starts. From the alchemical process of water making itself, life. This is the beginning and time made one with water and fire.
It is life meeting itself. This is Sintana, the origen, the number one. The wine of life.
The creation of a new brand and packaging, with elementary fonts, the excellent use of black and gold. The narrative story recreates the magical jaguar that brings water to life by turning it into wine. Uniting heaven and earth, magic and reality.