YISHANJU – Yuan Shan Cang Cui

Design: SUNLAND DESIGN 上良设计
Location: China
Project Type: Produced
Client: YISHANJU 宜山居
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

When I worked on this case, my client and I wanted to show how wonderful the WuYi mountains are with a great artist LinRongSheng’s landscape painting. It took me a lot of time to figure out how to make an impression until one day I waked up in the early morning and I took one glimpse of the window which was opened a litter bit. I saw one line of the mountains with morning light.

It seemed mysterious making you have a strong curiosity and want to see it all. So I decided to design this packaging with my feeling at that moment and I “open” a small “window” to show LinRongSheng’s Landscape painting. On this packaging there is a sentence“the Chinses character “仙（immortal)”is made of a human on the left and a mountain on the right.The more you close to the mountain the more you close to the immortal.” Open this packaging and you may have o look at how the WuYi mountains are.