Canne Bleue 2020, Rhum Clement

Maison LINEA

Design: Maison LINEA
Location: France
Project Type: Produced
Client: Rhum Clement
Product Launch Location: Global
Packaging Contents: Rum
Packaging Substrate / Materials: Glass

For the 7th consecutive year, Clément rums have placed their trust in us to create the emblematic Canne Bleue. This year, the bottle has been designed with a vintage look. Glass reliefs (in the form of fine stripes) have been added to give it character and elegance. The glass, coloured throughout, is of an intense blue. The foot of the bottle is stamped with the word “Martinique” in a nod to the origins of the rum. The decoration is entirely in metal. A particularity which gives it beautifully made reliefs. The label is discreetly brought to life under the marking that has a brushed effect inspired by plant-life. The bottle is topped by an engraved blue metal cap. For this anniversary edition, an old rum accompanies the launch.