De L’Herbe: CBD Beauty Brand

Agency: Force Majeure Design
Designer: Harshita Gupta
Location: United States
Project Type: Concept
Packaging Contents: CBD Skincare
Packaging Substrate / Materials: Paper Tube, Glass Bottle
Printing Process: Digital Printing

De L’Herbe is a premium skincare brand that aims to help you disconnect from the stresses of your daily life. A brand that believes in efficacy, high performance and is ethically sourced and produced. The CBD beauty brand uses natural and organic ingredients in two formulations, dusk and dawn oils. The beauty brand epitomizes the luxurious, rejuvenating, and calming experience it offers the user. Translating this experience with clean and editorial-inspired layouts, lots of white space, and a sensory hero visual, the front of pack was designed. The main visual is an artwork featuring the main botanical ingredients used in the formulation. De L’Herbe being a new brand in the market, the goal was to distinguish the brand from its competitors and raise visual interest with art that symbolizes the ideal tactile experience for the consumer.

What’s Unique?
Tactile visuals depicting the contents in an artistic manner. Another key aspect of the brand and packaging is to keep it sustainable and the material used here is a paper