Energy bars OMNOM

Posted on

Derrick Lin


Design: Olena Fedorova
Location: Ukraine
Project Type: Produced
Client: iidlo
Product Launch Location: Ukraine
Packaging Contents: Energy bars
Printing Process: Flexography

Energy bars OMNOM are natural, healthy, and valuable “Snickers” without sugar for people who love active sports and adventures, and take their health seriously.

Target audience: Travellers, climbers, mountain, bicycle and water tourists, skiers, snowboarders, autotourists, shooters, fishermen, hunters, runners, sportsmen, and all who love active sports.

Solution: In every trip it’s nice to have a friend with you, who would always support your craziest ideas.This though inspired me to create a friend for trips and extreme sports, a bear, who loves awesome drive and delicious food. OMNOM bars is a guide for extreme sports. Every taste corresponds to a particular kind of active sports, where our bear serves as a perfect companion.

Names of the tastes represent a thematic slang. In this way we highlight that the bars are created foe those who love extreme sports. CLIFFY CRANBERRY, TWISTY CURRANTS, SPEEDY MANGO, FROSTY MINT, LAZY COCOA, GRIPPY BANANA!