Erb’l

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Design: Khushi Mistry
Location: India
Project Type: Student Project
School: United World Institute of Design
Packaging Contents: Green tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing

Green tea is a premium product and it has a niche. Young adults start developing stress and anxiety around the age 23, which if not taken care of sooner, can lead to severe mental health issues. This makes it all the more important for them to switch to healthy alternatives for tea/beverages. As the quote says, “ precaution is better than cure”, if the consumption of green tea starts in the earlier years, there is a chance of reducing the risk of life style diseases in the later life stages at large.

As the quote says, “ precaution is better than cure”, if the consumption of green tea starts in the earlier years, there is a considerable chance of reducing the risk of life style diseases in the later life stages at large. Not only will you feel active now, but also step towards securing a healthier future.

Erb’l Green Tea aims to make green tea easily adaptive for millennials by presenting the best culineary experience through flavours, convenience and sense of relativity to nudge awareness towards the benefits of it. The goal is to motivate young adults to make green tea a consistent discipline in their daily life. Erb’l brings you an organic alternative with exciting flavours and the goodness of green tea so that you are ready to seize your day!

What’s Unique?
Every day atleast 1 new person of any age group is added to the family of green tea consumers. The objective of this brand is to make green tea easily adaptive for young adults by making it flavourful, convenient and relatable to nudge awareness towards the benefits of it. The goal is to motivate young adults to make green tea a consistent discipline in their daily life.

The product is trying to induce these feelings through taste, youthfulness and health. People prefer buying the tea bags over the loose green tea as it is more ajile, safe and feasible. The product has a shelf life of over 1 year.