Design: twomatch! design studio
Project Type: Produced
Client: Joice Foods
Product Launch Location: Global
Packaging Contents: Keto Crackers
Packaging Substrate / Materials: Paper Box in total plastic free packaging
Printing Process: Offset
Packaging series design of KETO crackers for Joice company. A special product low in carbohydrates and sugars ang high in edible fibers. The design was based on the already existing aesthetics and line of the company, with freestyle forms, curved shapes, typography and color palette that gives a feeling of innovation. An illustration of the seed itself, transformed into a means of travel and imagination (hot air balloon), a means of launch and energy (rocket) and a means of of exploration and expansion (submarine). Designed for consumers who are already familiar with KETO diet but also to intrigue others to learn more about it.
Cardboard packaging is recyclable. The foil inside is made of cellulose film made of wood pulp – which offers the same transparent look and feel as plastic. It is sustainable, biodegradable and made from renewable resources. As eco-conscious producers we felt it our duty to avoid 100% plastic in our packaging.