Prepped for Pregnancy


Agency: Everland
Design Director: Mikael Tonning
Designer: Molly Mellström
Location: Denmark
Project Type: Produced
Client: Apotekets
Product Launch Location: Denmark
Packaging Contents: Vitamins
Packaging Substrate / Materials: Paper

Bringing life into this world is a beautiful thing. To give mothers the best offset possible, Danish pharmacy ‘Apotekets’ has developed a new premium product range that provides the essential vitamins and minerals before, during and after pregnancy.

To guide caregivers, Apotekets and EVERLAND created a simple and elegant design. With a premium look, it reflects the professional and skilled pharmacists who developed this vital kit to give soon-to-be and brand-new mothers the best possible beginning.