You Cosmétics

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Design: Vitor Notáriobra
Location: Brazil
Project Type: Produced
Client: You Cosmétics
Product Launch Location: Americas
Packaging Contents: Shampooo, Máscara hidratante
Packaging Substrate / Materials: Plastic
Printing Process: Serigraphy

You is a cosmetics company that aims to revolutionize the beauty and personal hygiene market. After 3 months of research with various styles of people, the company saw the need for a moisturizing hand cream and a good shampoo that would not dry out the hair.

Its visual identity is based on the moon, a symbol of femininity, passivity, fertility, periodicity and renewal. Apparently, its importance is secondary to the Sun, but in fact the Moon is as fundamental as the Sun because it governs water, a source of fertility and life.