Your Daily Soap

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Design: Anne Celemens, Saif Zain, Mostafa Ashraf
Location: Germany
Project Type: Student Project
School: Hochschule Niederrhein
Tutor: Prof. Richard Jung
Packaging Contents: Soap bar
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Soap bars are cheaper, more natural, in general, better for the environment. But why the majority of us are still buying shower gel instead of soap bars? The majority of soap bar products in the market look very similar. The packaging is closed and creates a barrier between the customer and the product.

So here we come in, by bringing a traditional product into the present. We are inspired by the emotional and visual tonality of popular daily soaps. With crisp names and appealing, cheerful identity, we want to give the soap market a new face. Introducing YOUR DAILY SOAP.