Amarico: Sip the Italian Dolce Vita

Design: Little Greta
Location: Czech Republic
Project Type: Concept
Packaging Contents: Non-alcoholic aperitif
Packaging Substrate / Materials: Glass bottle

The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand-made fonts which augment and harmonise the aperitif’s essence and ambience.

The design was inspired by the product’s complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to “La Dolce Vita”, reimagined in an uber-modern approach to the aperitif. For our team, naturally this entailed an all-consuming deep-dive into the philosophy of “the Sweet Life” concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.

When we began conceptualising materials, our thoughts progressed to the product’s sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.

The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of “La Dolce Vita” between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.