Design: Little Greta
Location: Czech Republic
Project Type: Concept
Packaging Contents: Leros tea
Packaging Substrate / Materials: Paper
Little Greta was tasked with redesigning one of the oldest, most traditional of Czech tea brands, Leros. The aim was to convey the atmosphere of old Czech cuisine and herbalism, with pretty teacup sets and jars full of fragrant hand-picked herbs all neatly displayed on shelves. Much emphasis was put on a passion for tradition and a knowledge of nature passed down the generations. The packaging accentuates the individual ingredients through imagery that stimulates the senses and creates confidence in the product. Short suggestions and anecdotes help guide the customer through the art of tea making. The structural design could not be changed, so our aim was to give each part of the packaging a meaningful and aesthetic role in transforming a simple pack of tea into a journey of discovery.