Agency: Backbone Branding
Creative Director: Stepan Azaryan
Illustrator: Elina Barseghyan
Project Type: Produced
Client: Ani Product
Product Launch Location: Armenia
Packaging Contents: Yogurt
The challenge was to create a branding that would be similar to the brand identity of the parent brand and would transfer all the accumulated benefits associated with the parent brand to this new product.
We have created a minimalistic design that would not be overloaded with text and images but rather be attractive and straightforward, and at the same time would pass the naturalness and deliciousness of the product.
The content is precisely represented in the design: it gives the impression that yogurt devours the fruits in its white infinity, absorbs the healthy components and delicious taste of each fruit, and delivers a delightful experience of the tender taste. The fruit topping and natural yogurt are clearly visible from the transparent jars. The appealing fruit on the packaging showcases the lower layer, and the natural yogurt made from pure milk is on the upper layer.
The logo, previously redesigned by us, is a simple black spot, which is a nod to the spot from the cow’s body. It is shown on both sides of the packaging, making it visible from both sides of the shelf, having a more substantial impact on the consumer.
As a result, we came up with a simple design that creates an emotional connection with customers and is immediately associated with the parent brand.