Design: Beaver Creative Agency
Location: Armenia
Project Type: Produced
Client: Ar Phyto Pharm
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

Our task for the new packaging design of “Artea” tea brand was to create an original idea which would also express positive emotions. “Artea” is an Armenian tea company that produces herbal teas since 2005.

We have decided to make illustrations of different beautiful birds. Each tea flavor has its own color pallet and illustration. The use of pure white as background color and the colorful illustrations makes this a high-end exclusive range. We have chosen modern and minimalistic package design in order to focus consumer’s attention on the image itself.

As a result, a new tea brand has been created which is competitive both in local and international markets.