Black Mountains Smokery



Design: Threesixty Design
Location: United Kingdom
Project Type: Produced
Client: Black Mountains Smokery
Product Launch Location: United Kingdom
Packaging Contents: Smoked meat, fish, cheese and dairy products
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing / foil stamping

Threesixty were tasked with re-designing all aspects of the Black Mountains Smokery brand presentation. The final structural pack system delivered a versatile system that catered for all possible sizes of pack for smoked fish, meats and cheeses.

Set in the heart of the Brecon Beacons National Park, the smokery features its incredible location across all packaging. The design sets the tone for the brand’s focus – distinctly welsh, local, personal, artisan producers and a celebration of the rugged, natural beauty of the region.

The handcrafted mountain illustration with its smokey lines and colouring bring the essence of the brand to life and the flame shaped window adds a sense of movement to the range. The bronze foil flashes reinforces the smoked product proposition and lifts the design from the charcoal background.

Each pack features a foil sticker with a bespoke hand crafted illustration adding a premium touch to these beautiful packs.

What’s Unique?
The packs have beautifully crafted regional assets which make them stand out by giving them an identifiable heritage and authenticity. The flame shaped window is consistent across all packs and adds a sense of movement to the range. Bronze foil flashes reinforce that these are smoked products and lift the design from the charcoal background.