Design: Affinity Creative Group
Location: United States
Project Type: Produced
Client: Brandlin Estate
Product Launch Location: Americas
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Located in the heart of Napa Valley’s famed Mount Veeder AVA, Brandlin Winery has been renamed Brandlin Estate, with the help of Affinity Creative Group. Brandlin Estate’s parent company, Two Estates Wine Collective (formerly known as Cuvaison Estate Wines), engaged Affinity to accomplish the rebranding program that included new packaging design, as well as a redesigned website.
Dan Zepponi, president and CEO of Two Estates Wine Collective, explains, “Brandlin Estate is a more appropriate and meaningful moniker, as it honors the continuation of the Brandlin family’s legacy, while underscoring our commitment to crafting luxury, mountainside, estate-grown wines. We also saw this moment as an opportunity to refresh the brand presentation and all key points of customer interaction. Affinity Creative Group was the obvious choice to accomplish this important task, as they have deep category experience, savvy market understanding, and they deliver superb creative work.”
With the goals of generating awareness of the name change and amplifying the storied history of the Brandlin Estate, Affinity Creative Group developed new branding with a look and feel that is elegantly understated, while commanding attention from every angle.
Brandlin Estate’s crisp new packaging system features a modern reinterpretation of the winery’s previous mountain logo. Artfully rendered as a geometric representation of Mount Veeder, the Affinity team used embossed parallel lines and patterns to subtly suggest mountain vine rows.
“The new mountain icon pays homage to the vision and dedication required to grow grapes on Mount Veeder’s challenging mountain terrain. Illustrated in a contemporary style, this new key visual element combines with classic typography to create a label that is fresh but timeless,” says, Cynthia Sterling, creative director, of Affinity Creative Group.