BRICS

Design: Sandhya Iyer, Sweekar Shetty
Location: Netherlands
Project Type: Produced
Client: BRICS
Product Launch Location: India
Packaging Contents: Home and Personal Care products
Packaging Substrate / Materials: HDPE Plastic
Printing Process: Digital Printing

EcoSwachh 3R Natural Home Care products and EcoSattva 3R Natural Personal Care products are the trusted brands of BRICS LLP.

Broad vision is to work with the idea RETHINK, REUSE, REBUILD with high respect to biodiversity and to the benefit to all the Stakeholders.

Our task was to create a new Brand Identity along with a suitable Packaging for all the products BRICS produced. Design Thinking was practiced to create an appropriate Brand Logo mark, Stationery, Digital Collaterals and Packaging. Colour Psychology was applied while designing Packaging to trigger thoughts, feelings, and emotions about the particular product; and to directly impact the purchasing decision.